Your Website: A Reflection of You

Your website can be your calling card online. But before you can decide what that should look like, you need to consider your brand—who are you as an author? Who are you trying to reach? What are your goals? Knowing your author brand can help you focus your time on what matters most. And—spoiler alert!—it might not even be your website.

Come to our March meeting prepared to roll up your sleeves and do some work on your author brand, before diving into what that means for your online presence. Learn how to plan a website that does no more and no less than what you need it to do—a website planned with the user, your client, in mind. Having the right author website doesn’t mean you need to become an expert in everything. We’ll discuss what you really need to be doing, and where to spend the money to supplement your skills for the greatest impact.

About Mark Drager

Brand Strategist and founder of Phanta Media, Mark Drager founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people. With 15+ years of experience in the industry, Mark helps his clients express themselves with courage, using strategies that are backed up by data and experience. Mark is also the host of We Do Hard Things, a YouTube show about facing fears, taking big risks, and chasing down dreams.