Book Marketing in the Digital Age

Join us on January 11 for an enriching session with Cali Platek from Simon & Schuster Canada as she explores the evolving landscape of Book Marketing in the Digital Age. Leverage the power of social media, learn where to apply your efforts to get noticed online, and master strategies to reach new audiences.

Cali Platek is an experienced publishing professional, currently serving as Senior Digital Marketing Manager at Simon & Schuster Canada. Cali works on marketing campaigns for top authors like Stephen King, Jeannette Walls, Megan Miranda, Jeanne Beker, and more, while overseeing Simon & Schuster’s digital strategy, including website updates, social media, email marketing, and influencer marketing. Previous roles include Marketing & Communications Manager at TCAF: Toronto Comic Arts Festival, Digital Marketing Manager at Scholastic Canada, and editorial roles at Robert Kennedy Publishing, Maple Tree Press, and Firefly Books. Cali has a Bachelor of Arts from Queen’s University, a Post-Graduate Diploma in Book and Magazine Publishing from Centennial College, and has trained at Brainstation. Cali lives in Toronto with her two daughters.